Nezabutni needed a visual identity for a Ukrainian charity foundation supporting people living with dementia. The identity had to feel serious and trustworthy, while making a difficult topic more approachable for families, caregivers, donors, and the wider public. We built the logo around the forget-me-not flower — an international symbol of dementia awareness — and developed a softer visual system using purple, pink, yellow, gentle gradients, and rounded typography. The heart was incorporated into the logo’s structure without becoming the main symbol, helping the identity feel caring without becoming too literal.